AZN

About AZN BENELUX FEMALE

An esports team commissioned me to create a logo for their team. AZN Benelux Female is a women's team based in the Netherlands, competing in the Benelux region. AZN represents Asia. The team symbolizes unity and subtlety.

Branding

Color palette

The colors I selected for the logo are pastel hues, as I aim to convey a feminine touch within the design. Considering the toughness associated with female gamers, I also incorporated darker shades. In the gaming realm, it's still relatively novel for women to pursue professional gaming, but the recognition is gradually increasing.
  • #0C2E3A
  • #96B5DF
  • #F6AA8D
  • #B9BFCA
AZN fox

Fox

The inclusion of the fox in the logo holds a profound significance. Beyond its aesthetic appeal, the fox embodies qualities of unity and subtlety, contributing to the overall narrative of the brand. In many cultures, the fox is revered for its cleverness and adaptability, traits that seamlessly align with the essence of the brand. It serves as a visual metaphor for the team's ability to navigate the complexities of the gaming world with intelligence and finesse.

The choice of a fox also communicates a sense of mystery and strategic prowess, elements that resonate within the competitive gaming sphere. As a symbol of unity, the fox represents the collaborative spirit that defines the team, highlighting the strength that emerges when individuals come together for a common goal.

Moreover, the fox subtly communicates a message of empowerment, breaking through traditional stereotypes. In a gaming landscape where diversity is increasingly valued, the fox becomes a powerful emblem, signifying that strength, intelligence, and unity know no gender or boundaries.